Helped conceptualize, design, and execute a promotional campaign for West Elm Local, celebrating their commitment to introducing customers to local makers and artisans.
Worked closely with the marketing team and cross-channel design departments to design in-store visual displays, vinyls, and informational signage.
Created a giant heart pin drop that was sent to local makers and artisans around the country as part of the #locallove campaign on instragram; highlighting local communities and collaborations, and generating buzz around the West Elm shop local campaign.
Client: West Elm
Creative Manager: Alba Hollister Ruiz