As head product designer, I assisted in the conception, art direction, design, and illustration for Martha Stewart Pets Fall/Winter 2016 collection exclusively at PetSmart. Conducted trend and fabric research, created inspiration mood boards, surface design, illustration for graphic tees and character development for toys, apparel specs for design and construction, and created style guides for all product categories including: apparel, toys, bedding, restraints, and feeding.
Client: Martha Stewart Pets & PetSmart
Creative Director: Stefanie Lynen
Designers: Chelsey Culmann, Kimb James-Jammal, Autumn Haac